Managing Director, Co-Founder

Carmen LoTurco is a seasoned professional with extensive experience in hotel operations, revenue management, and leadership roles. Currently, as the Managing Director of Dark Horse Marketing, a digital marketing agency specializing in lifestyle boutique hotels, Carmen showcases her expertise in driving success in the hospitality industry. With a remarkable 17-year tenure at Sage Hospitality Group, including roles like Senior Vice President of Human Resources and Vice President of Talent, Carmen demonstrates a deep understanding of hotel operations. Throughout her career, she has consistently excelled in leadership positions, contributing significantly to organizational culture, executive coaching, talent acquisition, and development programs.

Marketing Director, Co-Founder

With over five years of experience in digital marketing for lifestyle hospitality. As co-founder of Dark Horse Marketing, a boutique digital marketing agency my focus is on driving innovative digital strategies, enhancing brand recognition, and optimizing revenue for boutique lifestyle hotels. As the Digital Marketing Director I bring a unique blend of industry expertise and innovative strategies to shape the digital landscape of the hospitality realm. Throughout my career, I have consistently delivered results, contributing to increased online bookings and heightened brand presence, resulting in organic growth in web traffic and revenue.

Videography & Photography

Sydney Conrad is a highly skilled professional photographer and videographer, serving as a valued partner to Dark Horse Marketing. Specializing in property and lifestyle photography, Sydney brings a unique artistic perspective to showcase the essence of boutique hotels. Her keen eye for detail and creative prowess contribute significantly to the success and aesthetic appeal of Dark Horse Marketing's projects, elevating the visual representation of properties and lifestyle brands.