Marketing Director, Co-Founder

With over five years of experience in digital marketing for lifestyle hospitality. As co-founder of Dark Horse Marketing, a boutique digital marketing agency my focus is on driving innovative digital strategies, enhancing brand recognition, and optimizing revenue for boutique lifestyle hotels. As the Digital Marketing Director I bring a unique blend of industry expertise and innovative strategies to shape the digital landscape of the hospitality realm. Throughout my career, I have consistently delivered results, contributing to increased online bookings and heightened brand presence, resulting in organic growth in web traffic and revenue.

Managing Director, Co-Founder

Carmen LoTurco is a seasoned professional with extensive experience in hotel operations, revenue management, and leadership roles. Currently, as the Managing Director of Dark Horse Marketing, a digital marketing agency specializing in lifestyle boutique hotels, Carmen showcases her expertise in driving success in the hospitality industry. With a remarkable 17-year tenure at Sage Hospitality Group, including roles like Senior Vice President of Human Resources and Vice President of Talent, Carmen demonstrates a deep understanding of hotel operations. Throughout her career, she has consistently excelled in leadership positions, contributing significantly to organizational culture, executive coaching, talent acquisition, and development programs.