The Historic Taos Inn - Taos, New Mexico

2019-2021

Strategically managing rates and the Taos market allowed us to maximize the revenue through not only OTAs but direct bookings driven through organic search results, Google Ads, Social Media Marketing + Ads.

One of the biggest challenges faced in 2020 was navigating State Wide business shut-downs due to Covid-19. Heading into the downturn we focused on Social Media audience growth and engagement as we new people were more engaged online than ever while home, while strategically maximizing revenue. This was vital in creating demand when we re-opened for business especially for their restaurant Doc Martin’s within the local market.